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HINJ Launches ‘Value of Medical Innovation’ Website Section; Focuses on Saving Lives — And Saving Money

Innovation value of medical innovationNew Brunswick, NJ, September 28, 2015 ― The HealthCare Institute of New Jersey (HINJ) has updated its online portal at HINJ.org to present Value of Medical Innovation, a fact-driven, consumer-friendly digital library that delves into the myriad benefits of medical innovation, which saves lives — and saves money.

HINJ’s Value of Medical Innovation presents statistics from a number of resources, including the U.S. government, the Advanced Medical Technology Association (AdvaMed), the Biotechnology Organization (BIO), the Pharmaceutical Research and Manufacturers of America (PhRMA) and various medical research organizations.

The Value of Medical Innovation page is the latest offering on HINJ.org, which was launched in February 2013 as part of HINJ’s strategic plan to build a dynamic communications capability that delivers relevant, robust and timely information to internal and external stakeholders.

In November 2014, HINJ added a Corporate Social Responsibility section to its website that focuses on HINJ member companies’ Corporate Social Responsibility (CSR) activities, including their corporate philanthropy, patient outreach initiatives, community involvement and sustainability/green practices.

HINJ has promoted its CSR page via Twitter, Facebook and LinkedIn, which has helped make it one of the most-visited areas of the association’s website.  HINJ will promote its new Value of Medical Innovation section in a similar fashion.

HINJ’s frequently updated website now is organized into six topical sections:  About HINJ, Life Sciences and New Jersey, Value of Medical Innovation, Corporate Social Responsibility, Policy and News.

In addition, HINJ’s website offers a password-protected Members Portal where member company representatives may digitally access information.

To visit HINJ’s newest online offering, click on the Value of Medical Innovation tab at the top of HINJ’s homepage or click here.

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